What happened
Spend, clicks, calls, leads, booked jobs, conversion rate, and comparisons will appear here after the daily data is complete enough to trust.
No observations available
MRE Outreach
Richard: website administrator
One command center, four programs
See what is running, what needs attention, and what is still being built. Every live action remains inside its own program.
Shared protection
One contact history and do-not-contact policy
The future email programs will check one another so the same person is not contacted too often.
Human control
Preview first, publish second
Email sends and consequential Google changes will show the exact action before an authorized person approves it.
Accountability
A permanent before-and-after record
Every future program change will record who made it, why, what changed, and whether the provider accepted it.
Daily activity
Your outreach, day by day
Send mode
Every batch waits for your approval before it goes out.
Checking campaign status…Confirming the live state in Instantly
DRY RUN
Plan today's batch
Nothing on this panel sends or prepares anything. Look at the numbers, pick a rung, then commit with the separate button that appears.
Morning preparation
Prepare today's verified batch
The website will filter the scheduled digest, find and verify emails, pause Instantly, and stage the safe contacts. Sending still requires the red SEND button.
Available to Richard and Austin
Find anything
Search
Look up an agent, a property, or a reply. One box, everything in it.
When our cold emails go out
Send calendar
Sent
Today
Planned
Weekends skipped
Each set of agents is named by the day its list came in - the 6-29 list, the 6-30 list, and so on. That set keeps the same name through its 1st, 2nd and 3rd emails.
SunMonTueWedThuFriSat
What came back
Replies
Every reply, sorted so the interested ones never get lost. Star anything worth chasing, and re-file a reply if the auto-sort got it wrong.
What's working
Performance
Which subject lines and messages pull the most replies. The leader is the wording to keep; the weakest is the one to swap out on the Templates page. Success is measured by replies, since open tracking is off to protect your domains.
Domain & email health
Every sending mailbox, grouped by domain. The health score is Instantly's read on how well warm-up mail is landing (100% is good, even for a brand-new domain), not how finished the warm-up is. The "warming Nd" tag shows how long a domain has been warming; give a newly added one two to three weeks before leaning on it.
Owner controls
Admin
Only you can see this page. Pick what you want to manage.
Templates
Guardrail: Robert's list is a private tip sheet. Never name a specific property or address in an email. Every template must include your mailing address and a plain opt-out line to stay legal.
How the rotation works. These are the exact emails going out through Instantly. Step 1 has four subject lines (A, B, C, D). Instantly spreads them evenly across your agents, then leans harder on whichever one gets opened the most, so no single subject wears out. All four use the same message body. The follow-ups keep Step 1's subject line, so they land in the same email thread instead of starting a new one.
Scheduling
Team & access
RichardWebsite administrator, full control over every program, integration, and user
AustinAgent Emails editor and future Google Ads editor · [email protected]
CrisPlanned technical and landing-page editor for Google Ads onlyAccount not activated. Server-enforced program permissions must be completed first.
PlannedProgram permissions
Program or controlRichardAustinCris
Website, users, integrations, and safety limitsFull controlNo accessNo access
Agent EmailsFull controlReview and sendNo access
Contractor email programs, once enabledFull controlTo be assignedNo access
Google Ads settings and contentFull controlFull editorial controlView only
Ad destinations, tracking, and landing-page connectionsFull controlFull editorial controlTechnical editor
Cris will be able to work only in the Google technical area. Cris will not receive Agent or Contractor contacts, email controls, ad budgets, user controls, credentials, or backup data.
Integrations
Instantly (sending engine)Connects with the backend
Gmail (reads Robert's list, sends your summary and backups)Connects with the backend
Hunter (finds each agent's verified email, tried first)Connects with the backend
Serper (Google search fallback when Hunter comes up empty)Connects with the backend
Instantly does the heavy lifting behind the scenes: warming up inboxes, spacing out sends, handling bounces. Hunter and Serper work together to turn each agent's name into a verified email address, Hunter first and Serper as the fallback, before anyone is loaded for sending. This site just shows you the parts that matter, in plain language, so you do not have to live inside Instantly.
Google measurement and advertising
Not connectedRequired for the new Google Ads program.
Google AdsCustomer account, approved developer access, and secure authorization needed
Google Analytics 4Property access needed
Google Search ConsoleMoldRemovalExpress.com property access needed
Landing-page publishingWebsite connection and Cris's exact editing boundary needed
The first connection phase will be read-only. Editing will be enabled only after previews, confirmations, audit records, and rollback protection are verified.
SMS pilot (inactive)
Admin only · no-go
Existing cold leads are not eligible for texting.
A phone number on a lead list, website, business card, or email record is not SMS consent. This pilot shows only people with separate, provable permission to receive texts from Mold Removal Express.
Sending lock
Checking every required gate
Texting stays locked until legal approval, carrier registration, an SMS provider, and the final enable switch are all ready.
Locked
There is no bulk send, phone import, or lead-list upload here. Every draft belongs to one consented person and requires a separate approval, followed by a separate send confirmation.
Consented contacts only
Every person below has a consent record and may still be permanently suppressed at any time.
Message history
Each row is one exact message for one exact recipient.
Backup
Backups are readyA full copy of everything, emailed to you on your schedule.
How often should we email you a backup?
Sends to[email protected]
Last backupNone yet
Next backupOn your schedule
What is inside a backup
- Every agent contacted, when, and which step
- All replies and how they were sorted
- Your do-not-contact list
- Your templates, schedule, and settings
- Your notes
- Your permanent operational-day audits and append-only event chain
Passwords and API keys are never included in a backup. If your computer ever fails, the copy in your email inbox lets us rebuild everything.
Do-not-contact
Anyone on this list is never emailed again, across every batch. Replies asking to stop and hard bounces land here automatically once the backend sync runs.
Bounced · needs attention
Emails that bounced. Press Suppress to block the address so it is never emailed again.
Unsubscribed
People who opted out. They are blocked automatically and never emailed again. Kept here so you can track how many and who.
Do-not-contact list
Settings
Security
Private site keyOn
Login lockout3 tries, then 30 min
PasswordsStored hashed, never in plain text
Activity & usage
Who is on the site right now, and how much each of you actually uses it day to day. Below that, the plain event log (sends, template changes, backups).
Operational-day audit
See the separate planned, filtered, verified, staged, activated, and actually-sent totals for today. The detailed download also includes recorded contacts, replies, bounces, STOP actions, warnings, and reconciliation notes.
Event log
Contractor Job Emails
Setup only, sending locked
Reach the right contractor when a job appears
This will be a separate, timely outreach program for qualified contractors connected to a relevant Colorado home project. It is not connected to Instantly and cannot send.
1Identify a job signal
Bring in an authoritative project source and record why the job is relevant to mold work.
2Match and verify
Find the correct contractor, verify the business and email, and reject uncertain matches.
3Check shared protections
Block do-not-contact records, recent outreach, duplicates, and anyone already in another live sequence.
4Review and approve
Show the exact person, job basis, message, capacity, and campaign state before a human sends.
Needed before build
Source and audience decisions
- Authoritative source for Colorado jobs
- The eight contractor groups and priority order
- How recent and how close a job must be
- Evidence required to connect a contractor to a job
Safety design
Independent operating controls
- Separate Instantly campaign and inbox assignments
- Separate staged batch, send lock, and capacity proof
- Shared do-not-contact and cross-program frequency checks
- Permanent record of the job signal and every send decision
Contractor Emails
Setup only, sending locked
Build relationships on a safe recurring cadence
This will be the recurring outreach program for qualified Colorado contractors, normally once every three months and only more often when capacity, engagement, and deliverability support it.
Recommended starting cadence
Every 3 months
Start conservatively. Consider every two months only after reply quality, complaints, bounces, and inbox health demonstrate that the audience welcomes the contact.
Job-email priorityIf a contractor receives a relevant job email, postpone that person's next recurring email.
The audience record
One contractor, one history
- Company, trade group, service area, and verified contacts
- Every job email and recurring email in one timeline
- Replies, interest, referrals, bounces, and stop requests
- Next eligible contact date across both contractor programs
AudienceNot importedNeeds source and qualification rules
CampaignNot createdMust remain separate from Agent Emails
TemplatesNot approvedDraft, review, and compliance checks required
SendingLockedNo live action is available
Google Ads · Richard & Austin
Google not connected
Know what happened, why, and what comes next
This will become the daily operating view for ad performance, explanations, forecasts, and guarded adjustments. Until Google is connected, every value stays blank instead of showing invented data.
Data statusNo Google Ads or analytics connectionLast successful update: never
ObservedInferredForecast
Spend today--Awaiting Google Ads
Leads--Awaiting conversion tracking
Calls--Awaiting call tracking
Booked jobs--Awaiting agreed source
Cost per lead--Cannot calculate yet
Budget pacing--No budget data
Why it happened
Campaigns, search terms, locations, devices, schedules, bids, impression share, and landing pages will be used to explain changes.
No supported explanation available
What is likely next
Budget pacing and lead forecasts will be shown as ranges with assumptions and a clear confidence level, never as certainty.
No forecast available
Recommended adjustments
Evidence before action
Each recommendation will state the evidence, expected effect, risk, and confidence. Richard and Austin will see an exact preview before publishing.
Publishing protection
Preview, confirm, record, roll back
Normal ad settings and content will be editable by Richard and Austin. Recommended guardrail for Richard to decide: require his confirmation for unusually large budget changes, deletions, tracking replacement, and destination-domain changes.
Google Ads · Cris
Access not activated
Technical health and landing-page connections
This will give Cris the technical Google and destination-page information needed to keep ad traffic connected correctly to MoldRemovalExpress.com, without exposing outreach contacts or ad spending controls.
Ad destination mappingNo Google Ads connectionUnknown
Conversion trackingNo tag or conversion dataUnknown
Calls and formsNo measurement connectionUnknown
Page speed and mobileNo page diagnosticsUnknown
Search and indexingNo Search Console connectionUnknown
Broken links and redirectsNo destination inventoryUnknown